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Who we are and what we do...

Born-Brands International is an import/export and Brand Distribution Company immersed in the world of automotive, cycle & leisure accessories.


The company was established in 1999 after reaching agreement with Service Best International to develop sales of their Carpoint range in the UK. However, driven by both customer demand and market changes, further brands/ranges have been added enabling the company to service a much wider and more diverse customer base including: Factor/Retailers, Home & Hardware Outlets, Garden Centres and Petrol Stations, Multi-National Retailers and Cycle Dealers.

With over 16,000 products now on the shelf and a policy of continuous improvement, the company is committed to offering customers additional profit opportunities from the sale of high quality accessories.
We have a proven track record as effective brand managers, with almost 20 years’ experience of successfully distributing brands to major retailers. 

Our experience and expertise allows us to attract and grow the business of major principals who use us to manage their brands into the UK and Irish markets and at the same time develop brands of our own.  


There are now 5 Divisions of operation, 


Bicycle: BIKE-BORN

Touring & Travel: BORN-ACTIVE

Leisure & Audio Visual: BORN-LIFE

Detailing & Valeting: BORN-DETAILING

Each cover an exclusive programme of brand names, embracing a strategy of dedicated service to the customer of the latest and most innovative products on the market.

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Join Our team...

As one of the UK's fastest growing distributors , we represent category leading products and brands right across our portfolio. We’re constantly striving to push boundaries and drive our businesses forward.

If you’re interested in joining our team we’d love to hear from you – we’re always on the lookout for passionate and talented people, just send us your CV and role aspirations using the form below.

The types of role often available include:

  • Field Sales Representative and Agents for Bicycle, Audio Visual & Home/Hardware

  • Telesales

  • Customer Services

  • Marketing

  • Brand Management

  • IT

  • Warehousing

  • Administrative

All personal details submitted to us will be treated

with the strictest confidentiality and sensitivity.

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